Eddie and Henry (pup) and their adventures into startups.
I didn’t set out to build software. I’m not a developer. I didn’t dream of launching SaaS apps or working solo behind a laptop daily. But here I am — two apps live, way too many Google Docs, and a head full of lessons I wish I’d known sooner.
I’ve built two small, niche SaaS products so far:
BioBuild.io: It helps people create great bios for LinkedIn, Instagram, websites, and more. I built it because I hated writing bios — and I knew I wasn’t alone.
A bio example from BioBuild.io
AIpolicies.io: This one’s for health centers (specifically FQHCs). It generates HRSA-compliant policies using AI. It’s a very specific niche, but it solves a painful, real problem.
I’m not rich. I’m not backed by VC money. I’m just a guy who builds tools I wish existed — and learns a lot the hard way.
Why I Started
I’ve spent most of my career in the healthcare and operations world, leading teams and solving workflow problems. Over the years, I noticed a pattern: people waste a ton of time doing things that could easily be automated.
That’s where the ideas came from. Not from a “shark tank” moment, but from problems I ran into over and over again. Writing bios. Writing policies. Endless copy-paste work that drains time and brainpower.
So I started building. 🤞🤞🤞
What I Got Wrong (So Far)
Let’s be real: I’ve made a ton of mistakes. Here are a few of the biggest:
Waiting Too Long to Launch
I spent months tweaking small details that didn’t matter. Pixel-perfect buttons, taglines, minor layout stuff. I thought I needed to make everything “feel legit” before showing it to the world. Truth is, nobody cares about perfect. They care if it works.
2. Trying to Be for Everyone
At first, I tried to market BioBuild to everyone. Creators, professionals, agencies, job seekers, coaches — you name it. It was a mess. Now I focus on a few core groups: marketers/agencies, founders, and solo creators. Niche wins.
3. Overthinking Pricing
I spun in circles for weeks trying to figure out the “perfect” price. I forgot the goal: get real users, fast. Now I focus on delivering value, charging fairly, and learning as I go. You can always change pricing later.
4. Not Talking About the Journey
I’ve spent too much time building and not enough time sharing. I’m changing that. This post is part of that. Because the journey matters — and people connect to it.
What I’m Learning
This solo founder's life isn’t easy. But it’s exciting. I’m learning to:
Build things fast and fix them later.
Talk to users early (and often).
Focus on problems, not platforms.
Be okay with small wins.
And everyone’s favorite — Marketing 🤦♂️
Marketing is a bit nerve-wracking because I am putting what I created out there for people to use.
And maybe most of all — I’m learning to show up. Write. Ship. Repeat.
What’s Next
I’ll keep building. I’ll keep writing. I’ll share the good, the bad, and the honest in-between.
If you’re building something — or want to — you’re in the right place. I’m not here to teach from a mountaintop. I’m learning in real-time. Let’s figure it out together.
Follow along for more posts about solo building, product ideas, lessons learned, and the behind-the-scenes of running small, scrappy SaaS products.
Not to mention my four little pups will make appearances too. Yes, that’s right FOUR.
Thanks for reading.
– Eddie
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